A CELEBRATION OF WHEN THE TOUR CAME TO TOWN

Sherford marks a year since it hosted the Tour of Britain with a pop-up exhibition open to all

A pop-up exhibition will take place at Sherford to celebrate the one year anniversary since the Tour of Britain began its journey across Devon from the new town. The renowned international cycle race drew crowds of spectators in September 2021, was broadcast to millions around the world, and put Sherford in the spotlight.

Taking place from Friday 30^th September to Sunday 2^nd October, from 10am-4pm each day the Sherford Event Space, the exhibition celebrates the spectacle of the occasion, how the community came together to mark the moment, and the memories made.

Including a photography display, memory wall, signed memorabilia, and cycle-themed children’s crafts, the 3-day exhibition is free and open to all. Visitors will be invited to leave their own memories of the Tour of Britain, and can enter competition to win a signed cycle jersey and Rockets & Rascals voucher.

About last year’s Tour of Britain 

The second stage of the international cycle race set off from Sherford’s main street, heading along the coast and across Dartmoor to finish in Exeter. It posed plenty of challenges for riders with three climbs and an undulating 115-mile course. Some of the world’s top cyclists were in action in Devon, including British cycling legend Mark Cavendish.

The Devon stage of the Tour of Britain 2021 attracted the biggest crowd of the whole race, with 200,000 spectators – bringing more than £4.2 million into the local economy. A worldwide TV audience of 17 million watched the 8-day race, which was won overall by Wout Van Aert.

Save the date: 

Friday 30th September

Saturday 1st October

Sunday 2nd October

10am – 4pm

Sherford event space @ Linden sales office, Hercules Road, Sherford, Plymouth PL9 8FA.