Continue? Arcades: The first year at Plymouth’s Free-Play arcade

Since May 2024, Plymouth’s gaming scene has been revitalised by a dynamic new addition that’s winning over both hearts and joysticks. Austin Wood, recently returned from the U.S. with his family, has channelled his lifelong passion for gaming into Continue Arcades, a community-focused venture built on family values rather than profit. Now, a year on, the arcade has become a local success story, and we caught up with Austin Wood to learn more about the journey.

When Austin last discussed plans for Continue, he was in the process of seeking permission to expand the premises. After some time, approval was granted to knock through the wall to create a larger space. Originally, the plan was to close for a few days during construction, but the team found a way to remain open throughout. The contractors involved were careful and considerate, ensuring minimal disruption to the business.

Vision and Philosophy

This venture differs significantly from Austin’s previous work in Florida. While people often assume he’s deeply immersed in the gaming world, he considers himself more of a hobbyist. Though he played many of these games growing up, he’s not particularly technical when it comes to the inner workings of machines.

Austin recognised a shift in the arcade landscape. Modern arcades tend to focus on ticket redemption and prizes, often at the expense of genuine gameplay. He saw a gap in the market since the 1990s, arcades dedicated to classic games have largely disappeared, even though the demand remains. Austin believes these “new” arcades often act as a gateway to gambling for children, prioritising profit over play. He anticipates that government regulation will eventually address these concerns.

Branding and Name

There were several potential names early on, including “Joy-pad,” but Austin ultimately settled on Continue Arcades, a name that evokes nostalgia for gamers who remember the iconic “Continue?” screen. The brand is built around that retro gaming spirit, offering players the chance to “continue” not just their games, but their connection to a beloved era of entertainment. Austin strongly believes that the success of the brand owes a great deal to its name, logo, and identity, which have all played a significant role in its rapid growth.

Growth and Locations

The success of Continue has exceeded expectations. A new location in Taunton opened in April, and Exeter is next on the horizon. Despite Taunton’s relatively small population, the venue performs on par with the original Plymouth location. Each site offers around 75 games, several of which are multiplayer, along with numerous classic consoles. The layout ensures there’s always a game available, even at full capacity, which sits at around 130 people.

During peak times, especially in winter, Continue? often reaches capacity, so much so that they’ve extended Saturday hours to open at 10 AM instead of 11:30. With the six-week summer holidays approaching, preparations are underway to meet increased demand.

Events and Private Hire

Following the expansion, Continue? began offering party bookings, including catering. The space has hosted everything from children’s parties to hen dos. Private hire is available mid-week and Sunday evenings from 9 PM to 10:30 PM, and weekday mornings from 10 AM to 11:30 AM. The cost is £300 for up to 100 guests.

Customer Experience and Audience

Data shows that the average visit lasts around two hours, although some guests spend the entire day. Popular games include Time Crisis, air hockey, and whatever is featured on the large upstairs screen. Some visitors come specifically for classics like Space Invaders or Pac-Man, and are content to spend hours immersed in those alone.

Interestingly, Continue Arcades sells more adult tickets than child ones, a reflection of the intended retro audience. Weekends attract families, while evenings see a surge in adults and couples, with the arcade also becoming something of a date-night destination. One unexpected but welcome audience has been older adults in their 50s and 60s. Austin’s favorite feedback comes from grandparents who say Continue has helped them connect with their grandchildren through shared gaming experiences, bridging generational gaps in a fun and engaging way.

Alcohol is available but not heavily promoted. There are seven or eight alcoholic options, with canned cocktails proving particularly popular, but the focus remains squarely on play rather than drinking.

Unique Offerings

Continue distinguishes itself with a wide mix of entertainment. Beyond rare finds like Donkey Kong and vintage pinball machines, the venues also feature pool, air hockey, and shuffleboard. This blend of retro and social games is part of what makes the space feel both nostalgic and fresh, encouraging guests to play laugh, and interact. From competitive showdowns to casual play, the environment caters to everyone.

The Team and the Future

The team behind Continue is made up of eight dedicated employees, all of whom share a deep passion for both new and retro games. This shared enthusiasm creates an ideal environment for them to thrive in, which in turn adds to the venue’s genuine, unpolished charm. The staff treat the arcade as if it were their own, fostering a welcoming, community-oriented atmosphere that stands in stark contrast to the impersonal, often sterile vibe of corporate chains. Their genuine love for what they do is reflected in the vibrant energy of the space, making it feel like a home away from home for both staff and visitors alike.

Looking ahead, Exeter is next in line to open, with plans to expand through franchising in Bournemouth, Brighton, the Luton area, and Manchester. While not all of these locations may come to fruition, the demand is certainly strong and growing steadily. Austin built the brand with franchising in mind, but even he didn’t anticipate such rapid growth, which speaks to the undeniable appeal and success of the concept.