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From what started as a gap year from university, to a weekend job, to now owning one of the most successful and well-known kitchen showrooms in Plymouth, Of course, like most fairytale stories, Nathan had big dreams. With his bags packed, ready to leave for that dream banking job in London, he felt like something was missing, that dream job was no longer resonating. Unbeknown to Nathan at the time, making that decision to put down his bags and take a year out would completely push him in the opposite direction of Economics and Politics and introduce him to the world of kitchen design.
It was 1995, and Nathan was at the second stage of interviews for a job in a large bank in London, the career path was set. Well, so he thought. When Nathan’s housemate returned from his gap year in Jamaica, the realisation hit them both, maybe banking wasn’t the desired choice.
Before taking the leap into the unknown, Nathan was working a weekend job at a local kitchen showroom, The Kitchen Factory. When deciding to take a break from his studies, he was then offered a full-time job. A year later at just 22 years old, Nathan was the one who cut the ribbon for the new larger showroom in Faraday Mill Business Park. Over the years, Nathan became a jack of all trades; designing and ordering kitchens, organising installations and managing the sales team. Installing 80 kitchens a month, the company was flying, those 80-hour weeks didn’t phase Nathan, he still had time to play golf so life was good. But everything was about to change.
Over the years, Nathan became a jack of all trades; designing and ordering kitchens, organising installations and managing the sales team. Installing 80 kitchens a month, the company was flying, those 80-hour weeks didn’t phase him, he still had time to play golf so life was good. But everything was about to change.
The hard work, dedication and passion that Nathan showed never went unnoticed, catching the attention of a large Bolton-based supplier who offered to support him if he went on to open his own showroom. In 2008, The Kitchen Factory closed its cupboard doors and left a gap in the market.
Nathan took this opportunity to create a business plan and headed up to Bolton armed with knowledge, experience and a whole lot of passion! Taking a leap of faith, Nathan, his wife Derinda and Simon came together and formed KF Kitchens. The team was Kevin, Gary and Pete (now retired) who were the installers, James the electrician and Paul dealt with the plumbing. Jason handled all the flooring and Shaun took care of the decorating. Fifteen years later, KF Kitchens still have the same team which speaks volumes about the business.
“I’m not trying to sell you a kitchen. I’m going to help you buy one.”
From the start of KF Kitchens in 2008, Nathan’s motto was, “I’m not trying to sell you a kitchen. I’m going to help you buy one.” Unfortunately, over the years, the industry has been heavily dominated by businesses that don’t have the experience to design, organise and fit kitchens. You may be shocked to learn that this multi-billion pound industry has no regulations currently in place, there’s no supervision or governing body to say whether these businesses are conforming to standards. It’s a scary thought if, as a consumer, we were to buy a kitchen for tens of thousands of pounds only to realise there is no standardisation to protect us.
Nathan has thirty years of experience within the kitchen industry and he prides himself on providing the customer the best advice based on his experience and knowledge, not what’s the easiest, not what’s best for the company but what he would do if the project was his. Kitchen design is subjective, we all live differently, we all have different needs, and there’s no right or wrong way of designing your kitchen. KF Kitchens design the kitchen that suits you and your needs, adding their creativity and advice through the process.
“Transparency, integrating & depth of Knowledge and experience.”
When helping customers, KF Kitchens’s three core values are; transparency, integrity & depth of knowledge and experience. Having an appointment-only service ensures Nathan and the team can make this happen as early as possible for the customer. Firstly, a tour is given of the showroom where the kitchen designs, appliances and suppliers are explained, and options are given. Nathan then provides his award-winning presentation where he goes through in detail the cost of the project, not just the kitchen units, and appliances, but the plumbing, plastering and flooring, giving full transparency to the customer of the cost. The purpose of this 30-minute appointment is that the customer knows everything to make that decision if it’s the right product for them, as early as possible.
“Are we doing the right thing for us? Are we doing the right thing for the environment?”
Spending that bit extra for something that you will have for 15-20 years is far more sustainable and ethical for you, your home and your wallet. The cheaper option is not always right. Unfortunately, we are faced with a “Throwaway” culture and customers are being guided to ‘buy this one because it’s cheaper’ with no consideration of the environmental impact. Priding themselves on being Kitchen Designers rather than Kitchen Sales Advisors, KF Kitchens are not afraid to have real conversations and emphasize it’s an infrastructure purchase, you’re buying something that you are going to live with for a long time. They then explain to customers that what KF Kitchens offer is due diligence, in which they will dedicate the time to make these decisions, proportionate to the amount of money they’re going to spend on it, and is also proportionate to the length of time you’re going to live with it. But this all comes with experience, a resource generally lacking in both Plymouth and the industry on the whole.
Building their reputation on British Made Kitchens, in 2019 Nathan and Derinda wanted to expand and began the process of introducing the modern aesthetics of German brands like Nolte. What they found was that neither British nor German products were any better or worse but that they each gave different opportunities. British kitchens can offer flexibility with more bespoke designs but the breadth of products that was available to them to design with their Nolte brand was far greater than they had with British products.
An exciting new addition to the KF Kitchens showroom is Nolte Neo which is the exclusive end of the Nolte range. The creative design of the dramatic simplicity is using higher work surfaces to hide the hob, and push-to-open cabinets to conceal appliances. The aim is that when entering the kitchen, you are greeted with the view of the beautiful unique Charred Oak furniture warmly lit by integrated lighting.
So what’s next for Nathan, Derinda and the team? Nathan expressed that he would love to have the continued organic growth of the business but he enjoys the fluidity of the unknown. Five years ago he never thought they’d stock and sell German products but he hopes they will continue doing what they’re doing; changing the way people use their kitchens and making people’s lives better through design. A creative avenue he would like to explore is outdoor living and outdoor kitchens and see where that could lead. But overall, what Nathan would really like to see is for the industry to become more professional, with an element of regulation, ensuring that people are being looked after. Continuing his work with the KBSA (The Kitchen Bathroom Specialists Association) he’d like the ethos in the industry to be this: to question if what they’re doing is the right thing and if they can make a difference.
It is no surprise that Nathan and the team fit 80 kitchens a year and have hundreds of thank-you cards in the showroom. From the hour I spent with Nathan I could feel his passion and genuine love for the work he does and care for his customers, it’s a truly inspiring business. Be sure to book an appointment with KF Kitchens and let Nathan and the team turn your dreams into reality.
