20 polar bear cubs have been set loose across Plymouth’s waterfront, each with a bear fact that sends a serious message on how single-use plastics are affecting the oceans and the Arctic habitat.
With messaging supported by the WWF, the polar bear cubs have been introduced by the business-driven Plymouth Waterfront Partnership (PWP) and their campaign partner the National Marine Aquarium.
For 14 weeks, between 25 November and 3 March, the Polar Bear Explorer will see the cubs hiding at locations across Sutton Harbour, the Barbican, Hoe, Millbay and Royal William Yard, in shops, cafes, restaurants and hotels along the waterfront.
Offering a new experience in Britain’s Ocean City, families are encouraged to become Polar Bear Explorers and find each of the 20 cubs. Along the way families will learn about the oceans, polar bears and how they can help to protect their natural Arctic home.
Everyone who finds all 20 polar bear cubs and completes their Explorer entry form will receive a Polar Bear Explorer certificate and will be entered into a draw to win great prizes, including family tickets for the National Marine Aquarium and Polar Bear adoption through WWF.
Sarah Gibson, Waterfront Manager and Chief Executive of the Plymouth Waterfront Partnership, said “Plymouth, Britain’s Ocean City is a leading waterfront city in the UK, and every year our business community creates trails to provide free family fun and encourage greater footfall.
Plymouth is leading the way on efforts to reduce single-use plastics so this year we selected this topical subject to help to encourage our community to make more changes at home, at school and in the workplace.
“Shockingly, we’re told that, due to micro plastics, the Arctic is one of the most polluted locations on Earth and with the immense appeal of Polar Bears we wanted to engage families and especially children in learning more about what we can all do to make a difference.
“We’re delighted to have partnered with the National Marine Aquarium and to have received support from the WWF and soon we’ll be working with schools.
This trail is fun, free and educational, so we’re now looking forward to seeing how many families will take up the challenge to become Polar Bear Explorers!”
Nicola Bridge, Head of Conservation Education and Communication & Marketing at the National Marine Aquarium, said: “The NMA is proud to be a campaign partner of Plymouth Waterfront Partnership’s Polar Bear Explorer trail this winter. We hope to see this engaging family initiative help draw visitors to Plymouth’s Waterfront whilst promoting the importance of caring for our Oceans.
“The NMA’s mission is connecting people with our Oceans and promoting pro-Ocean behaviour. We believe that initiatives like the Polar Bear Explorer trail will help to highlight the importance of the marine environment to everyone.”
Polar Bear Explorer maps will be available to collect from the Barbican Tourist Information Centre, National Marine Aquarium, Bistrot Pierre at Royal William Yard and Plymouth City Centre Library. For more information, or to enter online, or visit visitplymouth.co.uk for more information.